When it comes to the usage of social media marketing, then there is absolutely no doubt about its usefulness. It is a very powerful mode of advertising your business and if used correctly the results can give you a lead over your competition. This is the very reason that more and more businesses are now heading towards Digital marketing and especially internet marketing. Because here, they can utilize the powerful tools of social media sites to advertise and cultivate impeccable results. But, for businesses that are new, it can be a bit problematic to decide to go for social media marketing. This is because new businesses usually don’t have enough capital to invest in both social media marketing and traditional marketing. Such businesses have a lot of questions pertaining to social media marketing and its usefulness for their business.
- with social media marketing be helpful for my business?
- What are the primary benefits of Social Media Marketing?
- How can Small Business Leverage Social Media?
- Do Facebook Ads Work?
So, today I am going to answer the 4 most common questions that every new business has pertaining to social media marketing. These answers will not only clear the confusion of everyone who is thinking about going for social media marketing but will also give them an idea of whether they should go for social media marketing or not. So, here are the answers to 4 questions about social media marketing that every new business has:
1.Will Social Media Marketing be Helpful for My Business?
This most fundamental question is the first to pop up in the mind of every businessman who is considering the use of social media marketing. Well, the short answer to this question is YES! It will definitely help your business. There is no way that platforms like Facebook, Instagram, Twitter etc. with a massive audience from the whole world will not have your potential customers. Now let me explain in detail:
What is the most fundamental and integral thing that every business need? The need to be discovered, right? Well with the advertising on social media, you can go ahead and tell the whole world about your business without spending millions on newspaper, television, radio, billboards etc. This is as simple as that. And if you want to target a specific audience, you can do that as well. The only thing that you need is the expertise of a professional social media marketer who can precisely target the relevant audience for you.
Moreover, customers nowadays have trust issues, they need proof of the legitimacy of business and the quality of its product. With your business pages and accounts on social media platforms like Facebook, Instagram, Twitter where people will go after watching your advertisement, they will get a social proof of your business. And that is what today’s consumer seeks.
There are a lot of advantages of using social media marketing and no matter how much someone ignores this fact, the truth is that internet is the future of marketing. So the main benefit is that you will get to ride this trend of social media marketing at its start. Moreover, some of the other important benefits of using social media marketing are:
People who use Facebook read almost every post on their feed. And if they see your advertisement on their feed, there is a good chance that they will read it too. Now if they get to see that ad more than one time, there is a high probability that your brand may take place in their minds.
People who use social media are in billion and if we only talk about Facebook then there are approx. 2.2 billion monthly active users on Facebook. Now imagine, if only 10 percent of people who see your ad click on it and go to your business’s landing page or website where they will be asked to enter their details. And only half of that 10% audience fills the details, you will get a lot of leads for retargeting.
Low Marketing Costs:
This is the truth guys, social media marketing does not cost as much as traditional marketing. Also, it involves less effort. You will not have to spend thousands on print marketing or television ads. All you need to do is hire a professional social media marketer and pay for ads. For new businesses, I suggest using Facebook for advertisements as it is cheaper and has more users than any other social media platform.
3. How can Small Business Leverage Social Media?
There are a lot of platforms for marketing your business and trust me all platforms work great. But, as a new business, you need to choose any one platform according to your product. For instance, Instagram has the majority of youngsters so for a product for youth, you can go there. But, as a new business, I would suggest that you start with Facebook as it has more reach and it is cheaper. Also, it also has a lot of data with which you can target people who are relevant to your product. Moreover, small businesses can use social media to promote their product in a lot of ways like through contests, giveaways, and lucky draws. This type of promotion is also an impeccable way to attract people towards your brand.
4. Do Facebook Ads Work?
In short, YES they do. This is one of the most asked questions. And every new business usually start with Facebook advertising so this question makes sense. But, there are a lot of factors that may affect your social media marketing efforts. Firstly, you need the help of a professional, or if you are considering doing it by yourself, I strongly suggest you take some training first. Secondly, the entire game of getting success in Facebook advertising depends upon targeting the people and ad design. Your ad needs to be appealing so that it can attract people who see it. Moreover, you must target relevant people so you may not spend money on the irrelevant audience. If these things are done correctly, a single Facebook advertisement can do wonders.
Now with these answers, I am sure that you will be able to make a decision about where you want to invest your money in terms of advertising. I am not saying that traditional means of marketing are not effective, they generate excellent results too. But, if you are new and don’t have a lot of budget, I suggest you start with social media marketing.