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5 key SEO Steps For Small Businesses And Startups

by Hardeep Singh
seo

Whether you are running a small business or your company is growing gradually and fall in the medium enterprise’s group, one thing you need is more traffic and more customers. What you need to do here is to hire an SEO specialist or get the services of a remote SEO person who can drive more and more traffic on to your site and raise the ranking of your site in the SERPs.

One thing you need to know that your online presence should be strong and there shouldn’t be any loopholes or lazy employees in the SEO or digital marketing departments. You should make sure that you have a bit of idea of how SEO works. The basics like how to check keyword density, check the traffic, positioning of your website etc. and other strong measures you can take to ensure that your site and social media posts are actually fulfilling the purpose.

One thing is for sure that if you as the owner of a small business don’t heed to the SEO needs and digital marketing requirements then you may be left behind and competitors take the lead.  According to experts, there are no shortcuts when it comes to the improvements of your site’s rankings. That’s why we have compiled 5 do it yourself SEO hacks that you need to consider for a successful strategy.

Long-Tail Keywords

Keyword research is mandatory when it comes to making an SEO strategy. You should be aware of what keywords your customers are using for their desired service/product while searching it on the internet. The ideal situation for a business is when their website appears on the first page of the SERPs as the customer searches using a short query or keyword.

Now, this can be an uphill task because we know that short queries are the most competitive. Here comes the usage of long-tail keywords, as they are not only intent driven but also specific and friendly to SEO rules and ranking. Due to the less competition in the long-tail keywords, the ranking of the website can be enhanced effectively. So a startup or a small business can take the fullest advantage of focusing on long-tail keywords.

But, while curating content one thing that the SEO team should do is to avoid keyword stuffing.

Site optimization

Make sure your site is fully optimized. This task needs to be considered from the day when it is made. A fully optimized site is the one which lessens the bounce rate makes it easier to search and index it for the web crawlers. The designers and developers should make sure that the site is user-friendly and also mobile friendly.

These two factors are decisive when it comes to lowering the bounce rates and making more customers and more sales. Also, make sure that your site loads quickly and doesn’t waste precious seconds of the users. Users want everything fast and websites are no different. They will leave your site and bounce off to another one if it takes longer to load. For this, you can do a number of things and one of them is compressing of your media so that they load quickly even if the internet connection of the user is not up to the mark.

Also, disable all the plug-ins that aren’t being used.

SEO friendly URLs and Meta descriptions

Every page of your website needs to have a unique Meta description that not only tells what the page is about but also its length shouldn’t be beyond 320 characters at all. Earlier the max length of it was 160 characters but now Google has increased it to 320 characters.

It must also be made sure that the URL is unique and not code generated. Optimization of Meta description is quite a significant aspect when it comes to on-page SEO.

Original and quality oriented content

Apart from creating the excellent user experience and easy to navigate the site, content creation is also another important aspect of SEO. The website should have unique, original and informative content that engages the readers, makes them stay on the website and provides proper information on what they are looking for.

Providing your clients/followers/subscribers/buyers/visitors with quality content is one of the most trusted ways of attracting quality traffic to your website. People reading your content like it and share it with others, this will allow your site to soar in the rankings. Content should be given proper attention. One thing to remember is that when curating content whether it is on-page or off-page, don’t stuff it with keywords. Use a reliable keyword density checker for this purpose.

Use the power of social media

Social media is a major platform that can make or break your website. Make sure to utilize the power of social media to gain points in SEO. Promote your site, services, and products on social media and reach out to maximum people. Social media platforms have always played a major role in the success of online businesses and the ranking of websites in the past few years.

Read: 7 Secret ways to increase website traffic

Smaller businesses have especially gained leverage from social media as they may not be able to run a paid campaign and the expenses of conventional marketing may not be within their reach. This is where social media has played its part in raising the small businesses. Through Social media, businesses can directly reach and connect with their customers.

Content sharing on these platforms isn’t a time-consuming thing but still, you need to figure out a strategy of what needs to reach the audience and what they will like. Every platform is different from Facebook and Twitter are a bit informal and are used for blog posts and small posts. LinkedIn is a bit more formal and you can connect with professionals from every field. Instagram is more reliant on images and short videos. YouTube also has become a major platform that enhances the SEO factor. When creating posts on social media, make sure to keep the flow of the post and avoid keyword stuffing in the posts.

Conclusion

If you haven’t tried these steps before then a strong advice would be to go for them

straightaway

. These steps explained below have n=been tried and tested before and are result oriented. And if you have tried these steps before, share us with what results did you get.

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